Scripting

Having a strong thesis is the foundational element of nearly any piece of content online, not just videos. It outlines the focus of the project and what it intends to convey to viewers. It needs to remain concise, yet powerful. Viewers need be invested in the thesis of a video if you want them to keep watching and not click on another video instead. It’s common practice to go through many drafts of a thesis before landing on the perfect one, whether it be the perspective of a topic or even just the wording of how it is presented. Learning to create a strong thesis will make video production much easier and allow you to stay focused in future production stages.

Once a thesis is established, learning the context is key. This comes through research of the topic’s background and the motivations behind why the video is being made. Becoming knowledgeable of the context of a topic or situation will not only help you during production, but also allow you to convey that information to viewers so they are prepared for where the video is going and why it’s important. This also helps with the natural flow of how information is presented and help viewers create a mental note of how far they have progressed in the video. Proper context supports and strengthens a thesis to help justify its importance.

Context behind a video’s thesis ultimately leads into the key details and information of a video. This is where you dig into your own personal research and passion of where the video is going. This may come from trusted articles, interviews, and transcriptions of professionals accredited on the subject. Being able to dig deep into the details and learn about something you’re passionate about will allow you to share those details and make the video go somewhere in order to achieve your point or argument. This should tie back into the thesis and context in order to make everything flow and make sense.